Clift Design

Freelance Graphic Designer

Branding
Web Design & Development
UX Design
Social Media
Print

About Me

I’m a Leeds-based freelance graphic designer with over 12 years of experience across branding, print and digital design.

Having worked in print production, integrated creative agencies and smaller design teams, I’ve built up experience across a wide range of creative projects, from brand identities and marketing campaigns to websites and motion graphics.

I work with businesses and creative agencies across the UK, remotely or locally, providing flexible design support whether that’s managing a project independently or working as part of an existing team.

Rob Clift standing beside a pond, smiling and giving two thumbs up

Experience

PMW Communications

Graphic Designer

Feb 23 — May 25

Clockwise Marketing

Designer

Aug 17 — Feb 23

TW Creative

Junior Designer

Feb 15 — June 17

Truth Creative

Mid-Weight Designer

Nov 13 — Jan 15

who i've worked with

AXA
MORE THAN
BETMATE
Charles Taylor
South of England Show
Reebok
Kimberly-Clark Professional
Canon

PureGym

Campaign design

print, social & digital design

Video editing & motion graphics

Working directly with PureGym, I supported the rollout of its Feel PureGym Good campaign, producing and adapting creative assets across print, digital and video.

The work included design, artwork production and adapting campaign materials across multiple languages, primarily English, French and German, while maintaining brand consistency throughout.

PureGym campaign designs shown on a leaflet, pavement sign and social media video

victualling office tavern

Branding

Print & promo materials

Interior Experience Concepts

A branding project for a newly renovated pub beside a marina. The identity takes inspiration from its nautical surroundings, with the venue’s copper pipework influencing the colour palette.

The finished branding was rolled out across signage, menus, pint glasses, window vinyls and digital materials, creating a consistent identity throughout the venue.

Victualling Office Tavern nautical branding on coasters, a drinks menu and pint glass

The XC Centre

Responsive web design

branding assets and refresh

Website design for The XC Centre, a large indoor extreme sports complex.

I developed the creative concepts and final responsive designs for a 20-page website, drawing inspiration from the venue’s climbing walls. Shapes based on climbing holds became a recurring graphic device, used to frame imagery and bring movement to the layouts.

The XC Centre website designs shown on laptop and mobile screens with colourful climbing-hold shapes

EPC Wheelchairs

Branding

Signage, print & digital design

A brand identity project for EPC Wheelchairs, helping the retailer appeal to a younger audience and move away from traditional perceptions of wheelchair retailers.

The identity uses a circular graphic and a stylised wheelchair icon built around the letter ‘e’, with movement introduced through the ‘c’ and halftone detailing.

The result is a distinctive, flexible identity designed to work across physical and digital applications.

EPC Wheelchairs identity with colour variations, business cards, website and social media designs

Bespoke Law Services

Responsive web design

Branding updates

I led the design process independently, from the initial discovery meeting and concept presentation through to responsive website designs, client sign-off and preparing the Figma files for development.

The creative direction uses strong imagery framed within pillar-like shapes, reflecting the company’s focus on family foundations and property services.

Bespoke Law Services website designs shown on laptop and mobile screens with pillar-shaped photographs